Start a wildly successful music marketing plan
This course goes into a step by step music marketing process in detail
Introducing Release Accelerator
Designed for Musicians, Promoters and Managers.
Release Accelerator is a proven and tested program that teaches you how to start a wildly successful music marketing strategy.
It doesn’t matter if you don’t have the tech skills or previous marketing experience. Everything you need to know is provided step-by-step in this training program.
“We turned the unknown grey-area of how to promote music, into a precise science. While others use guesswork and ‘hope-marketing’, we use a predictable process.”
Richie Bennett – Digital Marketing Specialist
The lessons are real business strategies and core marketing fundamentals, which will give you the ability to achieve the results you’ve always wanted.
Everyone needs help and advice when tackling new challenges. Richie and his team are available to answer questions and offer support throughout the course.
A learnable and repeatable skillset you can apply to every release. Dive into promoting new music online and know exactly what must be done to get the results.
Immediate access to proven checklists and strategies. You’ll be able to drop in on any music release and get reliable results, exposure and engagement.
Lessons & Content
We'll help you start your on music marketing plan from scratch, here's how:
The first lesson is an introduction to the training program.
We start by going over the basics and talk about how the course works. We talk about the objective and purpose of the course and you’ll get an overview of the topics that we cover.
You’ll learn more about what Digital Marketing is and start to learn some of the terminology which is used throughout the training.
We cover how to get your music up on hundreds of streaming services, including Spotify and Apple Music, worldwide.
If you’ve ever distributed music before, you know how hard it is to decide on which distributor is best for you.
There’s definitely some distributors out there to stay away from. We compare two of the best distributors available, they have the best service and reputation globally.
We look at their pricing models, talk through how it works and all of the services they offer. So that you’re in the best position to choose a distributor that will work for you.
So many musicians are missing out on royalty payments and don’t even know it.
We teach you to make sure you’re getting paid everything that you’re owed and you start earning royalties immediately.
For many songwriters, royalty payments are the most dependable source of income. Anyone who creates original music can collect royalties every time their music is played or used around the world.
For independent artists without a label or a publisher, you need to know what royalties are and how to get them.
We introduce you to the concept of a marketing funnel.
The marketing funnel is a fundamental element of online marketing. Most of the lessons in the course refer back to the funnel.
The funnel will help you understand why your usual marketing efforts don’t work. Every kind of ‘sale’ goes through the process which the funnel illustrates.
Understanding the funnel will improve your entire marketing strategy.
We talk about why it’s important to have a website as a musician, and you’ll get started building your own website by following simple step-by-step instructions.
Every serious musician needs a website. Social media is great but it’s not yours, you don’t own it and you don’t have full control over the content, layout, style and features.
With a website you have complete control over the design and content.
Your website is a key component to the marketing funnel.
You’ll learn how to create your own custom designed merchandise, ready to be sold on your website.
Creating custom merchandise can all be managed online and you’ll learn exactly how to do it in this part of the course.
You’ll learn how to take credit card payments online and sell merchandise in your online store.
We talk about email marketing, you’ll understand why email is the most powerful form of marketing and why it’s so much more effective than social media.
You’ll also get setup with your own email marketing tool, ready to start building an email list and emailing your subscribers.
Email is the most effective form of online marketing, because once you have someones email address, you have a free and direct way of contacting that person.
The average email open rate is far higher than posts seen on social media.
In the second lesson on building a website you’ll learn about landing pages.
Unlike a Home page, a landing page focuses on achieving specific goals. When a new user visits your website, you have 2-6 seconds to convince them to stay before they bounce. A landing page immediately provides clear and direct information to achieve your goal.
We look at some examples of artists using landing pages and how we can use them to convert website visitors into listeners.
This is key part of the marketing funnel.
We cover social media as an artist. You’ll learn about the best practices in using social media to build a relationship with your fans.
Musicians can build relationships with their fans through social media, these relationships keep fans coming back for more and increase loyalty.
If you can turn your social media fans into advocates, they’ll increase your word-of-mouth presence and you’ll start to see amazing results and more engagement.
You’ll learn why Facebook ads are so powerful, and I go through my Facebook ads strategy which works to acquire the right kinds of fans for you.
With over 2 billion users, your audience is on Facebook, it’s just a matter of finding them. I show you exactly how to do that in this part of the course.
We talk about Google Ads, Google’s online advertising platform.
Advertisers can pay to display image ads, video ads and text ads across the Google network. We can target people who may like your genre of music, or more specifically, people that like similar artists to you.
I’ll show you how to target people based on what music they’re listening to and turn them into fans of your music.
You’ll understand why YouTube is the number one place for acquiring new fans. You’ll learn how YouTube’s algorithm works, as well as other YouTube features.
I’ll tell you the best practices in using YouTube as an artist. You’ll learn about Official Artist Channels and how you can make money from your music on YouTube.
YouTube ads are the perfect place to expose your music to potential fans
We’re not talking about the annoying ads that play before the video you want to watch. What we are going to do is get your music video in the search results and related videos of the right kind of music fans, while they’re listening to similar artists on YouTube.
This is the best strategy to get your music heard by new potential fans.
Users on YouTube are already in the mindset for listening to music, so you’re catching them as they’re already exploring new music.
You don’t need to get your ad in front of everybody, just the people most likely to be interested in your music.
With remarketing you can show ads across the internet to people who have visited your site before, in an attempt to convince them to come back to your website.
Remarketing is helpful to get a website visitor to reengage with your site. We can use Remarketing to get back in front of people who have already expressed an interest in your music but didn’t take an action like check out your music on streaming services or purchase merchandise.
You’ll be well equipped to take advantage of Spotify as an artist, by making use of artist tools, customising your profile and selling merchandise.
You’ll learn the strategies and importance of getting your music on playlists. And you’ll also learn how to advertise to users of the free version of Spotify.
You’ll understand how often to release music and how to use your releases to building a following.
You’ll learn why it’s important to plan the release of your music, and I go through my step-by-step release strategy.
We talk about the modern release strategy and release configurations to gain the most marketing opportunity possible.
Learn Music Marketing
- Music Distribution $500 value
- Music Royalties $500 value
- Marketing Funnels $500 value
- Building a Website $1000 value
- Merchandise $500 value
- Email Marketing $500 value
- Social Media $500 value
- Online Advertising $500 value
- YouTube for Artists $500 value
- Spotify for Artists $500 value
- Music Release Strategy $500 value
Frequently Asked Questions
Have a question about the program?
We understand that most people are very busy and have full time jobs, families, commutes and hardly any free time. We designed this program so that you can work through it even if you’re hard pressed for time.
There isn’t hours of unnecessary content to get through. It’s just the stuff you need to get results.
Even if you can’t start right away, reserve your spot and go at your own pace. These lessons aren’t live, they’re pre-recorded and available online inside our training portal. You can login whenever you want, on your own time and on your own schedule.
That depends on how quickly you work through the training program and how quickly you take action.
Some people start seeing results within the first week of joining the program, others work their way through slowly and it takes longer.
You’ll start seeing real results in the third stage of the course – Digital Marketing.
Yes. Anything that’s genre specific, you will tailor to your genre. You need to go through this process yourself and we teach you exactly how to do this in detail in the program.
If you are in the US there’s a special financing deal available with Paypal. It is subject to credit approval and you have to be based in the US. In the checkout process just click the Paypal Button, then PayPal will let you apply for financing.
You’ll get full access to the course content but it won’t bill you anything for 6 months, which means you have 6 months with no interest.
If you have bad credit or don’t qualify for the financing, I want you to eliminate the thought “I can’t afford this” and replace it with the mindset of successful people and think “how can I afford this”.
Get creative and think of how you can find the money. You could split the payment with your band mates. There’s financing, credit cards, loans, family and friends. You could even sell something.
I’ve turned the unknown, gray area of how to start a music marketing strategy and turned it into a precise science. It involves online advertising and a simple marketing funnel.
It’s not even up to chance. The only thing that’s up to chance is whether you’ll do the work or not.
Each lesson contains the step-by-step instructions and a list of tasks to complete. The people that get the best results watch all the lessons and complete all the tasks.
It’s ideal to have the following things ready, or almost ready. However, you can get started without them.
- Music – at least 1 song
- Album artwork
- Music video
- Branding – a logo and at least 1 photo
- A YouTube account
- A Facebook account