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Start a digital marketing strategy to promote music online
This program goes into a step-by-step digital marketing process in detail
Lessons & Content
We'll help you start your own music marketing plan from scratch, here's how:
The reason most people join the program is to get access to our YouTube Game Plan.
This Google Ads training is going to show you how to use YouTube to generate awareness and allow more for the right kinds of music fans to discover you.
We get your music video in the search results and recommend videos sections of similar artists to you. It’ll also show you how to send more traffic to your website and generate a “larger than life” online persona.
There are 7 lessons in this training module:
- Overview of Google Ads – what it is and how we use it.
- Setting the foundations – how to set up your accounts and conversion tracking.
- YouTube Discovery campaigns – defining your audience, preparing your video and creating the campaign.
- YouTube Numbers – reporting on the numbers and making judgments on whether an audience is relating to your video or not.
- Preparing for Display Retargeting – Our retargeting strategy, creating the audiences and creating the Display Ads
- Going live with Display ads – creating display ads, how to set up a display campaign and how to know if it’s performing.
- Music & YouTube – Official Artist Channels, YouTube Music and YouTube Monetization
In our famous Facebook Battle Plan, I walk you through everything you need to know to creating great ads that return real results.
This module contains 8 lessons which teach you about Facebook’s advertising algorithm and how to find the winning formula to get the most value out of it.
If you follow the steps that I outline in this training, you will be better at Facebook ads than 90% of people that do Facebook ads for a living. This training is the real deal, far beyond anything you’ve ever tried with Facebook before.
There are 8 lessons in this training:
- How we use Facebook to get fans – Why we use Facebook and how to use it.
- Setting the foundations – How to play by Facebook’s rules, best practices and setting up your Business Manager account.
- Your Ad Theory – What goes into a good Facebook ad and why most people fail with Facebook Ads.
- Forming your Audience – This method of defining an audience is designed to find your ideal fans based on the music they already like.
- Preparing to go live – How to track everything that happens on Facebook and on your website.
- Going live – How to publish your campaigns; combine the audiences you’ve created with the ad content, so we can test what possible combinations work the best.
- The numbers – How to manage your Facebook ads. How to report on the numbers and how to make judgments on whether an ad is working or not. What to do if they aren’t working or if they are working.
- Retargeting & Lookalike Audiences – You’ll learn what Retargeting and how to do it so that you can market to the people that are already interested in your music.
We cover how to get your music up on hundreds of streaming services, including Spotify and Apple Music, worldwide.
If you’ve ever distributed music before, you know how hard it is to decide on which distributor is best for you.
There’s definitely some distributors out there to stay away from. We compare two of the best distributors available, they have the best service and reputation globally.
We look at their pricing models, talk through how it works and all of the services they offer. So that you’re in the best position to choose a distributor that will work for you.
So many musicians are missing out on royalty payments and don’t even know it.
We teach you to make sure you’re getting paid everything that you’re owed and you start earning royalties immediately.
For many songwriters, royalty payments are the most dependable source of income. Anyone who creates original music can collect royalties every time their music is played or used around the world.
For independent artists without a label or a publisher, you need to know what royalties are and how to get them.
We introduce you to the concept of a marketing funnel.
The marketing funnel is a fundamental element of online marketing. Most of the lessons in the course refer back to the funnel.
The funnel will help you understand why your usual marketing efforts don’t work. Every kind of ‘sale’ goes through the process which the funnel illustrates.
Understanding the funnel will improve your entire marketing strategy.
We talk about why it’s important to have a website as a musician, and you’ll get started building your own website by following simple step-by-step instructions.
Every serious musician needs a website. Social media is great but it’s not yours, you don’t own it and you don’t have full control over the content, layout, style and features.
With a website you have complete control over the design and content.
Your website is a key component to the marketing funnel.
You’ll learn how to create your own custom designed merchandise, ready to be sold on your website.
Creating custom merchandise can all be managed online and you’ll learn exactly how to do it in this part of the course.
You’ll learn how to take credit card payments online and sell merchandise in your online store.
We talk about email marketing, you’ll understand why email is the most powerful form of marketing and why it’s so much more effective than social media.
You’ll also get setup with your own email marketing tool, ready to start building an email list and emailing your subscribers.
Email is the most effective form of online marketing, because once you have someones email address, you have a free and direct way of contacting that person.
The average email open rate is far higher than posts seen on social media.
In the second lesson on building a website you’ll learn about landing pages.
Unlike a Home page, a landing page focuses on achieving specific goals. When a new user visits your website, you have 2-6 seconds to convince them to stay before they bounce. A landing page immediately provides clear and direct information to achieve your goal.
We look at some examples of artists using landing pages and how we can use them to convert website visitors into listeners.
This is key part of the marketing funnel.
We cover social media as an artist. You’ll learn about the best practices in using social media to build a relationship with your fans.
Musicians can build relationships with their fans through social media, these relationships keep fans coming back for more and increase loyalty.
If you can turn your social media fans into advocates, they’ll increase your word-of-mouth presence and you’ll start to see amazing results and more engagement.
You’ll be well equipped to take advantage of Spotify as an artist, by making use of artist tools, customising your profile and selling merchandise.
You’ll learn the strategies and importance of getting your music on playlists. And you’ll also learn how to advertise to users of the free version of Spotify.
You’ll understand how often to release music and how to use your releases to building a following.
You’ll learn why it’s important to plan the release of your music, and I go through my step-by-step release strategy.
We talk about the modern release strategy and release configurations to gain the most marketing opportunity possible.
Frequently Asked Questions
Have a question about the program?
There isn’t hours of unnecessary content to get through. It’s just the stuff you need to get results, the fastest way possible.
We understand that most people are very busy and have full time jobs, families, commutes and hardly any free time. We designed this program so that you can work through it even if you’re hard pressed for time.
Even if you can’t start right away, reserve your spot and go at your own pace. These lessons aren’t live, they’re pre-recorded and available online inside our training portal. You can login whenever you want, on your own time and on your own schedule.
That depends on how quickly you work through the training program and how quickly you take action. You will get immediate access to all of the course content.
There’s currently about 6hrs of video lessons. It’s up to you how fast you implement it. Some people start seeing results within the first week of joining the program, others work their way through slowly and it takes longer.
Yes. Anything that’s genre specific, you will tailor to your genre. You need to go through this process yourself and we teach you exactly how to do this in detail in the program.
I’ve turned the unknown, gray area of how to start a music marketing strategy and turned it into a precise science. It involves online advertising and a simple marketing funnel.
Each lesson contains the step-by-step instructions and a list of tasks to complete. The people that get the best results watch all the lessons and complete all the tasks. It’s up to you whether you’ll do the work or not to achieve the results.
It’s ideal to have the following things ready, or almost ready. However, you can get started without them.
- Music – at least 1 song
- Album artwork
- Music video
- Branding – a logo and at least 1 photo
- A YouTube account
- A Facebook account
Yes. Richie and his team are available to answer questions and offer support throughout the course.
In your profile there is a “delete account” link. One click and your subscription is cancelled. There is no minimum subscription period, cancel any time.
Questions or concerns?
“We turned the unknown grey-area of how to promote music online, into a precise science. While others use guesswork and ‘hope-marketing’, we use a predictable process.”
Richie Bennett – Digital Marketing Specialist
The lessons are real business strategies and core marketing fundamentals, which will give you the ability to achieve the results you want.
Introducing Release Accelerator
Designed for Musicians, Promoters and Managers.
Release Accelerator is a tested digital marketing program that teaches you how to start a music marketing strategy from scratch.
It doesn’t matter if you don’t have the tech skills or previous marketing experience. Everything you need to know is provided step-by-step in this training program.
Everyone needs help and advice when tackling new challenges. Richie and his team are available to answer questions and offer support throughout the course.
A learnable and repeatable skillset you can apply to every release. Dive into promoting new music online and know exactly what must be done to get the results.
Immediate access to proven checklists and strategies. You’ll be able to drop in on any music release and get reliable results, exposure and engagement.