1000 True Fans - Learn Music Marketing

How to Make a Living as an Artist – 1000 True Fans

I recently read an article written by a guy named Kevin Kelly, called 1000 True Fans. In this article he talks about only needing 1000 true fans to make a living as a creative. He defines a “true fan” as a fan that will buy anything you produce. They’re diehard fans. They come to your shows, buy your merchandise, and follow you on all your social media accounts. You don’t need millions of dollars to get going and you don’t need millions of fans to make a living as a musician.   How do you do it? He says if

Music Royalties Diagram Infographic

How to get paid Music Royalties

There’s a shocking amount of musicians out there that have no idea they’re missing out on money that they’re rightfully entitled to. Royalty payments. A Royalty is money that you’re owed whenever your music is streamed, downloaded or played in anyway. For many songwriters, royalty payments are the most dependable source of income. Anyone who creates original music can collect royalties when their music is played or used around the world.   What are Music Royalties? For independent artists without a label or a publisher, you need to know what royalties are and how to get them. Firstly it’s important

Facebook Ads - Learn Music Marketing

Promoting Music with Facebook Ads

Facebook “likes” mean nothing. “Likes” aren’t a measure of success. It feels good to see all those “likes” because they’re what I call a Vanity Metric, but “Likes” don’t convert into a sustainable source of income for a musician or real success.   Why use Facebook Ads to Advertise Music? Facebook is providing musicians with the largest advertising opportunity in history. Facebook ads cost a fraction of what some other online marketing channels cost, and far less than TV, Radio or Print campaigns. It’s not a question of how much Facebook costs, but how far your budget can go. Musicians

Promoting music on Instagram - Learn Music Marketing

How to use Instagram to Promote Music

Why Instagram With over 1 Billion users, Instagram is one of the most popular social networks in the world. Only Facebook and YouTube have more users than Instagram. Instagram has a younger audience than Facebook, with over 70% of teens in the US logging in everyday. Where the average Facebook user tends to be in their late 20s/early 30s. Compare those numbers with the average time spent on music streaming services across age groups. Users aged 16 to 24 spend an average of 97 minutes daily streaming music, more than any other age group. There’s an exact overlap of users


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